Sony vs Cohen?

Been hearing loads about this Sony/Leonard Cohen/CGI 3D thing, which seems to put in competition with your senses some middling 3D and some gravely Cohen poetry. Having finally watched it, and appreciating 3D/in the cinema it may some how increase the impact, but this is an ill-conceived, over worked, contrived silliness and a tremendous waste of money, right?

The same could be said for the original, but at least it ain’t an ad so is entirely forgivable:

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